Manchester Chamber of Commerce · 10 September 2026

NorthstarAI

What is possible with AI in a real business.

Adrian Dunkley · Founder and CEO, StarApple AI · President, Caribbean AI Association

See the numbers

95%

of the money businesses spend on AI produces nothing anyone can measure.

MIT NANDA, State of AI in Business, 2025

How the room opens

Stand up if you think it runs on AI

Five things every person in the room touched that morning. The traffic colours on Google Maps. The fraud alert your bank sends you. Netflix choosing what to show you next. Portrait mode on your phone camera. The spam folder in your email.

Every one of those five is running AI right now. Nobody in the room had to be trained to use them, nobody signed a change management plan, and nobody calls them AI. That is the standard the tools inside your business have to meet.

Five more hours

What would you do if every person on your team had five more hours a week?

A dollar back as five

What if every dollar you put into a project came back to you as five?

A Friday number

What would change if every Friday you knew exactly what the week cost you?

Where the region stands

Thirteen percent of us, fifty-five percent of everyone else

13% of Caribbean adults use generative AI. The rest of the world sits at 55%. Inside real work the figure drops again: 8.2% use it every week. Trying a tool once and building it into the week are two different businesses.

19%

of Caribbean MSMEs use AI at all

1.5hrs

saved per work period by the staff who do

43%

of that use supports a person instead of replacing one

20%

of what these tools can do is all most people ever use

StarApple AI Caribbean GenAI Study with Anthropic, 2026 · IMPACT AI Caribbean Lab, Way of Work with AI Study 2026

Five hours is the pattern, not the exception

Hours given back per employee, per week, across six sectors. The centre of every distribution sits within an hour of five.

Swipe the chart sideways to see all of it.

Source: Way of Work with AI Study 2026

The gap

The same technology produced both numbers

95%

of corporate AI pilots return nothing anyone can measure

5.4x

return where the team is trained and the use is governed

The distance between those two numbers is method, and method can be taught in an afternoon.

MIT NANDA 2025 · StarApple AI, AI Officer Training programme data

The boring work pays best

Return for every dollar spent, by type of work. Customer service and quotes clear five times over. Custom builds sit closest to the break-even line.

Swipe the chart sideways to see all of it.

Source: Way of Work with AI Study 2026

The organisations that win with AI will not be the ones with the most tools. They will be the ones where a trained, accountable person decides where AI is used, and where the line is.
Adrian Dunkley
Founder and CEO, StarApple AI · President, Caribbean AI Association

Client results

What it looks like when it works

5 hours

back per employee, every single week

27%

faster on the processes we rebuilt

In a ten-person business that is fifty hours a week, which is a full-time hire you never had to make.

StarApple AI client results across Caribbean MSMEs and enterprises

Where AI actually pays in a small business

Every job I have seen work, plotted by what it costs to set up against what it returns. The cheap, boring jobs sit top left.

Swipe the chart sideways to see all of it.

Start here Earn the right Useful, slower payback Where the 95% goes

Source: Way of Work with AI Study 2026

How long before you see the money

Weeks from starting to a number you can point at. Five of these land inside a month. Two of them take most of a year.

Swipe the chart sideways to see all of it.

Source: Way of Work with AI Study 2026

What it buys a business your size

Four jobs, and every one of them is ordinary

Customer enquiries

Your customers get an answer in a minute, at nine at night and on a Sunday.

Quotes and paperwork

The contractor gets his quote before he walks out of the shop.

Records and cash

Every receipt photographed, and a report in your hand every Friday morning.

Decisions

Ask your own records a question in the words you would use with your accountant.

The test before you buy

Which single number does your business have to move this year?

That number becomes your Northstar. Customers, operations and decisions all feed it. If you cannot draw a line from the tool to that number, you are buying a subscription rather than an asset.

Customers Operations Decisions Northstar number

Two kinds of business

There are two kinds of business in this room

AI assisted

One bright person uses a tool, and the work stops the week they take leave.

AI native

The process itself runs on AI, whether you are in the building or not.

In an AI native business the know-how sits in the system, where a new hire can use it on their first morning.

The AI Boss Newsletter

One process, one owner, thirty days

Every issue takes one job a Caribbean business actually does, shows the tool that handles it, and gives you the number to check on Friday. Written for the owner, not the engineer.

Your email, nothing else. Leave whenever you like.

The risks

Two stories are going around about AI ruining your business

The machines take over

Agents run the company and no human is left in the loop.

The people go soft

Your staff hand over the thinking and the skill drains out of the building.

The second one has evidence behind it. In the MIT Media Lab study, 83% of participants could not quote one line of the essay they had just written with AI, and their brain scans showed weaker connectivity. Train your existing people this year and you buy a year. Train them instead of hiring young AI-native talent and you stall for a decade.

MIT Media Lab, Your Brain on ChatGPT, 2025

90%+

of organisations have staff using AI with nobody supervising it

17-33%

of answers from purpose-built professional tools are fabricated

Your price list and your customer names are going into free tools tonight, and nobody has said a word about it.

IBM Institute for Business Value 2026 · Stanford RegLab, Journal of Empirical Legal Studies 2025

The risks worth managing, and the one people talk about

Likelihood in a Caribbean MSME against how much it hurts. Bubble size is how often it was reported.

Swipe the chart sideways to see all of it.

Source: Way of Work with AI Study 2026

Where the wasted AI money goes

Share of AI spending that produced nothing measurable, split by company size. Micro firms buy tools nobody opens. Medium firms start pilots nobody finishes.

Swipe the chart sideways to see all of it.

Source: Way of Work with AI Study 2026

Autonomy

You decide how far up this ladder to go

1AI drafts it and you decide
2AI does the work and you check every one
3AI does the work and you check samples
4AI acts and you read a report later
5AI acts and nobody is watching

Live on rungs one to three. A small operation feels every error, so earn the higher rungs slowly. Nothing takes over on its own, because every rung is a decision somebody makes.

76%

of organisations now name one person accountable for AI. A year ago it was 26%, and the ones who do report better returns.

Two rules that hold every rung up

A human reads every quote, reply and report before it leaves the building. Customer names, ID numbers and bank details never go into a free tool.

IBM Institute for Business Value, 2026

The one page

Fill this in before you spend a dollar

1

Northstar number

The single figure this year has to move.

2

Customers

Who feels it when that number moves.

3

The lever

The one thing that shifts the number fastest.

4

The process

The job you are rebuilding, named in plain words.

5

The owner

One person accountable, by name.

6

What gets captured

The data the process leaves behind.

7

Tools and cost

What you are paying, monthly, in writing.

8

Rules

What the tool may never see or send.

9

The check

Week 3 you check, week 4 you decide.

Monday morning

Start with one process, one owner and thirty days

Week 1

Pick the process and write down today's number.

Week 2

Run one tool on it and keep the old way alive.

Week 3

Check whether the number actually moved.

Week 4

Keep it, fix it, or drop it and pick the next one.

US$20

a month is what the first experiment costs, plus one protected hour a week from you.

Size your own number

Nineteen free tools that put a figure on your own operation, including the AI Boss Test and the shadow AI risk check.

Open the AI Boss Tools

The Caribbean does not need permission to lead.
A shop in Mandeville can now run processes that only a bank could afford ten years ago.

Which process will you try before the October meeting?

Questions

Adrian Dunkley · StarApple AI

To book this talk, ask about AI Officer Training, or send a question the room did not get to: aisolutions@starapple.ai