Prompt
to Product
Building AI-powered creative offerings
Createch Workshop 2 · Kingston Creative · 24 September 2026 · Adrian Dunkley
Detail of Camille Pissarro (born St Thomas), Haymaking, Éragny, 1887. Public domain.
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01 · Open
What is one task you would hand to AI tomorrow, if you trusted it?
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Hands up · online, type 1 or 2
Stand up if you used AI this week.
Stay standing if it made you money.
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01 · Open
What you leave with at 3:30
Keep a phone or laptop open.
01
1
A product on paper
One offer, sketched and priced.
2
Prompts that work
Tested on your own business.
3
A plan
First buyers, 30 days, and how you protect your work.
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Your business · Think about it
Who is your customer? Name one real person.
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01 · Your facilitator
Adrian
Dunkley
Mission
Better 100 million lives with AI.
Billions in revenue generated for businesses with AI
AI Boss tools
StarApple courses
Founder, StarApple AI
The Caribbean's first AI company
President, Caribbean AI Association
Chair, Caribbean AI Risk Management Council
Physicist, UWI Mona
Lecturer, Mona School of Business and Management
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The next 90 minutes: mostly building
The picture
2:00 to 2:18
What AI is, and what the data says
Seven ways to use AI
2:18 to 3:08
Sell, connect, experiment, analyze, learn, run, and what not to do
Your plan
3:08 to 3:30
Protect your work, fill your board, commit
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AI learns patterns from human work, then predicts what comes next
A chatbot predicts the next word. An image model predicts pixels. A music model predicts sound. None of them knows you, your buyers or your culture unless you tell it.
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02 · AI basics
Three levels of AI use
For work you sell as your own, stay at Assist or Co-create.
02
1
Assist
AI helps you think: ideas, research, feedback. Nothing it makes is published.
2
Co-create
AI drafts, you rework it heavily. Label it AI-assisted.
3
Generate
AI makes the final piece. Label it AI-generated. Weakest copyright, highest risk to your name.
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02 · AI basics
A prompt that works has three parts
Most people leave out the limits.
02
Context
I'm a Kingston illustrator. Most of my buyers live in the diaspora.
Task
Design three digital products I could sell within 30 days, as a table.
Limits
Nothing that copies another artist. I finish every final image by hand.
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Myth or fact · round 1 · green or red card
“AI understands what it makes.”
Myth
It predicts the likeliest next word, pixel or note from its training data. It has never seen a sunset.
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Myth or fact · round 2 · green or red card
“AI will replace all creatives.”
Myth
The real risk is to income, and some roles are hit far harder than others. The numbers are next.
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Myth or fact · round 3 · green or red card
“AI knows Jamaican culture.”
Myth
AI repeats the biases in its training data, including limited language diversity and the sidelining of local stories.
Source: Creative PEC and British Council, A Global AI Agenda, April 2026, Action 5
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03 · The picture
Would you pay more for something you knew was made without AI?
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03 · The picture
What creators use AI for
86%
of creators use creative AI
69%
worry their work trains AI without permission
Source: Adobe Creators' Toolkit Report, 16,000 creators in eight countries, October 2025
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Creators who use AI report results, and heavy editing
87%
say creative AI has grown their business or audience
57%
still need heavy edits before they publish
Source: Adobe, 2026 Creators' Toolkit Report, Harris Poll survey of 16,000+ creators in eight countries
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03 · The picture
Small businesses: from 23% to 58% in two years
3 top uses
Marketing, customer service and admin
43%
of small businesses say AI raised their revenue
Source: US Chamber of Commerce, 2025 (generative AI use); Intuit QuickBooks small business research, 2025–26
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03 · The picture
AI slop: uploads are flooding, listening is not
50%+
of new music uploads to Deezer are fully AI-generated
1–3%
of actual listening. 85% of those plays were fraud.
Source: Deezer newsroom, April and July 2026
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Discuss
How audiences feel about AI content
20% → 40%
of consumers say heavy AI use would reduce their trust in a favourite brand, 2025 to 2026
54%
of Gen Z want no AI in creative work. Only 13% feel the same about shopping.
Source: IAB and Sonata Insights, January 2026; Fractl, 2026; Goldman Sachs, August 2025
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Share of creator income at risk by 2028
CISAC's projection if the rules stay as they are.
Two causes: creators' work trains AI without payment, and AI output competes with what creators sell.
Who here works in voice, captions or translation?
Source: CISAC and PMP Strategy, December 2024
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Discuss
AI music and video: about €3bn in 2024, €64bn projected for 2028
Each cube is €1 billion of AI-generated music and audiovisual content.
How much of that growth will reach Caribbean creators, and through which products?
Source: CISAC and PMP Strategy, December 2024
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03 · The picture: Jamaica
Jamaica’s creative economy, measured by its own creatives
J$107bn
a year, about US$690 million. The upper estimate is J$160bn.
5.1%
of Jamaica’s GDP, against a global average of 3.0%
56%
of creative activity is in Kingston and St Andrew
Source: Kingston Creative and the Cultural and Creative Industries Alliance of Jamaica, 2025 Jamaica Creative and Cultural Industries Survey, October 2025
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03 · The picture: Jamaica
Who does the work, and what they need
62%
of the sector’s workers are women
~40%
earn 76–100% of their income from creative work
4 in 5
need capital to grow. Unmet investment demand is up to J$5bn.
Source: Kingston Creative and the Cultural and Creative Industries Alliance of Jamaica, 2025 Jamaica Creative and Cultural Industries Survey, October 2025
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03 · The picture: StarApple Research
What businesses told us about AI and creative work
72%
don’t care if AI is used to make their creative work
91%
expect to pay creatives less if they suspect AI was used
43%
plan to use in-house resources for creative work, since AI can do it
94%
think AI-generated content hurts brand value
Discuss: most don’t mind AI, yet almost all say it hurts the brand. What does that mean for your price?
Source: StarApple Research
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03 · The picture: StarApple Research
What AI changed inside the creative process
12x
more leads discovered
40%+
less time to deliver final products
23–77%
lower cost to deliver. The range depends on what could be digitised or handed to AI.
5 days from idea to production, including research and market testing.
Customers could not tell AI supported research or product development. They noticed only when AI made the final piece.
Source: StarApple Research
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03 · The picture
The rules are changing where your buyers are
Selling to the EU brings its disclosure rules with it.
03
United States
Copyright needs a human author. Prompts alone are not enough.
European Union
From August 2026, AI-generated content must be disclosed.
Music
Label deals with AI companies are opt-in. Most independents are outside them.
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Canvas 1 · 4 minutes
Your AI map
Where AI fits in your business, and where it doesn't.
AI helps me with
Three tasks I will hand over
Stays human
What buyers pay me for
What I tell buyers
My one line on how I use AI
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04 · Sell with AI
What do people already ask you to make again?
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One riddim, many products
Start from one body of work, one skill or one style. Sell it in several formats, at several prices, to several kinds of buyer.
A photographer's Kingston series becomes prints, a preset pack, a walking tour and a licence to a hotel.
Which formats could your work take?
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04 · Sell with AI
The Riddim Method
Three steps from a prompt to a product.
04
1
Find your signature
What only you bring, and who pays for it.
2
Build the riddim
One repeatable format. AI does the support work.
3
Stamp and price it
Protect it, disclose AI use, price in US dollars.
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Your business · Think about it
Can they pay? How do you know?
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Your business · Think about it
Do they already buy something like this?
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Give every buyer a next step
A cheap first purchase lowers the risk of trying you. Each next step offers more for more money.
Your easiest sale is to someone who has already bought from you.
Prices shown are examples. Set yours on the pricing canvas.
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Sell · Build 1
Turn your craft into offers
You get
Five product ideas with buyer and effort.
Run it in
ChatGPT, Claude or Gemini
Watch for
Ideas that copy someone else
“
I'm a [craft] in [place]. My buyers are [who]. Suggest five products I could sell from my work, two that I don't make one by one. Show buyer, price and hours as a table.
Fill the brackets with your real details.
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Price from three numbers, not from a feeling
Floor
Costs + platform and payment fees + your hours × your hourly rate. Never sell below it.
Market
What three similar sellers charge buyers in the market you are selling to.
Tiers
Good, better, best. Price in US dollars for buyers abroad. Most pick the middle.
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Your business · Think about it
What does one sale earn you after costs?
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Canvas 2 · 5 minutes
The Offer Canvas
One product. Plain words.
Who it's for
One specific buyer
What they get
Exactly what is included
Why trust me
Past work, reviews, numbers
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Canvas 3 · 5 minutes
The Pricing Canvas
Work in US dollars.
Floor
Costs + fees + your hours × rate
Market
What three similar sellers charge
Three tiers
Good · Better · Best
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05 · Connect with AI
Where do your best buyers spend time online?
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05 · Connect with AI
The diaspora already sends money home
US$3.49bn
in remittances to Jamaica in 2025, up 3.8% on 2024
66.6%
of December 2025 inflows came from the United States
21%
came from the United Kingdom and Canada combined
Discuss: what would a Jamaican family in Brooklyn, Birmingham or Toronto buy from you?
Source: Bank of Jamaica remittance data, 2025, reported by NY Carib News, March 2026
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Your business · Think about it
Where do they find you today?
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Connect · Build 1
Find buyers outside Jamaica
You get
Fifteen places your buyers look.
Run it in
An assistant with web search
Watch for
Check every name and link
“
List 15 places outside Jamaica where buyers of [offer] already look. For each, who buys there and how to get listed. Then draft a short email to the first one.
Fill the brackets with your real details.
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Your business · Think about it
Who could you sell to this month?
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Selling is a numbers habit
Count weekly
People reached, conversations, sales. Write them down every Friday.
Follow up
Most sales come after a second or third message. AI drafts the follow-ups.
Ask for referrals
Every buyer knows another buyer. Ask them by name.
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06 · Experiment with AI
What would you try if testing it cost nothing?
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06 · Experiment with AI
Three experiments worth running
Keep what buyers respond to. Drop the rest.
06
1
Test three versions
Three covers, three price points, three captions. Show buyers, keep the winner.
2
Prototype before you make
Mock up the product and pre-sell it before you buy materials.
3
Try a new medium
A painter makes a short animation. A singer makes a visualizer. Then decide.
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Your business · Think about it
Why would they choose you over someone else?
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06 · Experiment with AI
What would you build if you could code?
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06 · Experiment with AI
Describe it in plain words. AI writes the code.
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Experiment · Build 1
Build your own site by prompt
You get
A working web page you can share as a link.
Run it in
Claude, Gemini Canvas or Lovable
Watch for
Test on a phone. Ask for one change at a time.
“
Build a one-page site for my [craft] business in Kingston. Show six of my works [upload images], a short story about me, prices in US dollars, and a button that opens WhatsApp to [my number]. Use colours [colours]. Mobile-friendly.
Fill the brackets with your real details.
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07 · Analyze with AI
Which number in your business do you check every week?
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07 · Analyze with AI
Three things to analyze this month
Remove customer names and emails before you upload anything.
07
1
Your sales
Upload a sales export. Ask for best sellers, best months, and what to drop.
2
Your comments and reviews
Paste 50 comments. Ask for themes, requests and complaints.
3
Your competitors
Paste five competitor listings. Ask for the price range and the gaps.
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Your business · Think about it
What would make them buy again?
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08 · Learn with AI
What skill would raise your income if you learned it this year?
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08 · Learn with AI
Three ways to learn faster
It can be confidently wrong. Check anything important with a second source.
08
1
A patient tutor
Ask it to teach you step by step and quiz you after each lesson.
2
Your own library
Upload grant rules, contracts or course notes to NotebookLM. It answers from your documents.
3
Practice partner
Have it play a tough gallery owner or client so you can practise your pitch.
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09 · Run your company with AI
Which admin task steals the most hours from your creative work?
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Your business · Think about it
What would you do with five extra hours a week?
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Where AI fits in a creative business
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10 · What not to do with AI
What has AI got wrong for you?
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Your business · Think about it
What would you lose if someone copied your work tomorrow?
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10 · What not to do with AI
The Shield Ladder
Start at the bottom. Rung 1 is free.
10
3
Signals and poison
Content Credentials, watermarks, AI crawlers blocked, Glaze or Nightshade.
2
Paper
An AI clause in every contract. Register songs with JACAP, your brand with JIPO.
1
Hygiene
Turn off “use my data to improve the model”. Keep dated drafts.
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Poison slows copying. It does not stop it.
LightShed, a research tool, detected 99.98% of Nightshade-protected images and removed the protection.
The commercial music poisoner Poison Pill shut down in April 2026.
Use poisoning as one layer, with the other three rungs. Check your file still looks and sounds right before release.
Source: Foerster et al., LightShed, USENIX Security 2025; iMusician, July 2026
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10 · What not to do with AI
Three checks before you publish
Pass all three, or fix it first.
10
1
Rights
I own or licensed everything I put into it.
2
Disclosure
If buyers would care that AI was involved, I told them.
3
Consent
No one's face, voice, style or culture is used without permission.
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10 · What not to do with AI
Fair or not?
Green or red card. Which check does it fail?
10
1
A logo “in the style of” a living Jamaican artist.
2
A dub poet translating their own lyrics with AI.
3
A brand using AI models instead of Jamaican models, unannounced.
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Canvas 6 · 7 minutes
The Prompt to Product Board
Pull from your other canvases.
Sketch it
Draw the product
Who pays, and how much
Buyer and three tiers
My prompt and my AI line
The prompt I ran, and how I disclose AI
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Canvas 7 · 5 minutes
Your 30-day plan
One action and one number per stage.
Days 1 to 10
Validate: show 20 buyers, take deposits
Days 11 to 20
Make and list: listing, prices and mockups
Days 21 to 30
Sell and review your three numbers
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11 · Your plan
Gallery walk
Who pays, and how much?
11
1
Boards on the wall
Three dots each. Online: post a photo.
2
Top three pitch
Sixty seconds: who buys, what it costs.
3
Prizes
Best board, Myth or Fact winner, best one line.
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Thank you
AI Boss tools
StarApple courses
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Camille Pissarro, Two Women Chatting by the Sea, St. Thomas, 1856
Painted in St Thomas, where Pissarro was born in 1830.
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