{
  "author": "Adrian Dunkley",
  "source_type": "Public summary of the author’s mentoring account supplied for the SEB series",
  "mentored_more_than": 30,
  "business_stages": "The people mentored have businesses at different stages.",
  "lessons": [
    "Start early",
    "Expect mistakes and prepare to make them manageable",
    "Challenge what you are doing",
    "Regularly test whether a weak assumption could end the business",
    "Understand the customer and their reasons to buy"
  ],
  "scope": "The count is the author’s account. It does not establish effects of mentoring or business outcomes. No founder records are included."
}